COURSE DESCRIPTION
Master the basics and advanced level of digital marketing skills with Zappcode Academy at affordable prices. Learn from Interactive Sessions of Digital Marketing at Zappcode Academy India’s Top learning Digital Marketing Institute of India.
KEY FEATURES
# Practical Skills + Theoretical Understanding + Learning from Live Project
# Placement & Internship Acquaintance
# Multiple Digital Marketing Projects and Assignments for Practicing
# Learner Centered Classroom Environment
LEARNING OUTCOMES
- You can periodically provide a complementary solution to strengthen consumer interactions.
- Standard marketing methods can be used to reach a larger audience, albeit at a great cost.
- In digital marketing, Google Analytics may be used to track almost everything.
- Having a one-on-one dialogue among customers via marketing strategy might have a significant impact on your company’s performance.
- Everybody always desires something less expensive and more productive. It’s official: online marketing is just a remarkably low-cost operation.
Chapter 1: Digital Marketing Basics
– Basics of Advertising
– What is Digital Media?
– Digital Media Vs. Traditional Media
– Benefits of Digital marketing
– Digital media marketing platforms
– Digital Marketing trends in the last 5 years
– Types of Websites and CMS Tools
Chapter 2: Website Creation – Domain and Hosting Option
– Website planning
– Understanding Internet and web servers
– Understanding domain name and domain extensions
– What is a server and web hosting
Chapter 3: Advanced Search Engine Optimization (SEO) OFF page and ON page
– How search engines operate
– How people interact with search engines
– Types of Search Engine Success Factors
– Content & Search Engine Success Factors
– Site Architecture & Search Engine Success Factors
– HTML Code & Search Engine Success Factors
– Trust, Authority, Identity & Search Rankings
– Link Building & Ranking In Search Engines
– Personalization & Search Engine Rankings
– Social Media & Ranking In Search Results
– Violations & Search Engine Spam Penalties
– Myths and misconceptions about search engines
Chapter 4: Google Search Console
– Search appearance
– Structure Data
– Html Improvements
– Data Highlighter
– Accelerated Mobile Pages
– Google index
– Crawl
– Security issues
Chapter 5: SEM – (Search Engine Marketing) – Paid media
– Google AdWords – Search + Display + Shopping + Video + Mobile App
Google Search
– Google account setup
– Interface tour and billing setting
– Account structure
– Campaign setting
– Keyword match setup and Ad Guidelines
What is Display Advertising + Shopping Ads
– How Display Ads Works
– Benefits of Display Advertising
– Creating a Display Campaign Bidding Strategies
– Targeting option in Display Network
– Calculating ROI
YouTube Video Marketing
– Create a Video Campaign
– Location Targeting
– Bidding Strategies
– Creating Targeting Groups
– Targeting Options in Video Ads
– Types of Ad Formats
– Measuring the Results of Campaign
Conversion
– What Is Conversion?
– Importance Of Conversion Tracking?
– Implementation Of Conversion Tracking
– Result Analysis In Conversion Tracking
Mobile Apps Engagement
– Growth in Mobile Industry
– Promoting Site in Mobile Apps
– Benefits of Mobile Marketing
– Targeting Options in Mobile Apps
– Mobile Marketing Goals
– Mobile Ad Formats
– Reporting in Mobile Ads
Chapter 6: Google ANALYTICS and DATA studio – advanced reporting Tool
– What is Analytics?
– Importance of Analytics for Business
– Popular Analytics Software’s
– Key Performance Metrics [KPI] in Analytics
– Introduction to Google Analytics
– Installing Analytics code on the site
– Analytics account structure
– Interface tour of Google Analytics
– General Tools in Analytics Real-time Reports
– Settings in Analytics
– Analysis of SEM reports
– Analysis of sources, campaigns & mediums
FILTERS & ADVANCED SEGMENTS
– Key performance indicator
– Ad versions
– Site content optimization
– Ecommerce tracking
GOALS & CONVERSIONS
– Overview of goals and funnels
– Setting up goals
– Overview of site search
– Event tracking
– Linking with AdWords
– AdWords metrics
REPORTS INTERFACE
– Introduction to reports
– Discuss interface features
– Customizing Dashboards
– Exporting & saving reports
– Custom reporting and Emailing reports
Chapter 7: Social Media Marketing & ORM
SOCIAL MEDIA Basics
– What is social media
– How it works – example of social media sites
– Latest stats and trends about social media
– Why businesses need it / benefits of social media
– Overview of most popular social media platforms
FACEBOOK
– Orientation to Facebook brand pages
– Building a Facebook strategy
– Edge Rank algorithm/FB apps
– Facebook advertising
– Types of Facebook ads
– Optimizing ad copy & targeting
– Relevant case studies
LINKEDIN FOR BRANDING
– Why LinkedIn
– Company pages
– Groups / Q & A
– Using Quora for thought leadership
-Case studies & best practices
TWITTER
– Introduction to Twitter
– When & how to use
– Hashtags, trending topics, live-tweeting influencers
– Tools & measurement
– Twitter for PR, brand building, customer engagement
– Creating a Twitter marketing strategy
– Case studies & best practices
YOUTUBE & OTHER SOCIAL MEDIA CHANNELS
– YouTube statistics
– Content approach
– YouTube advertising
– Case studies & best practices
ORM & SOCIAL MEDIA STRATEGY
– Online Reputation Management (ORM) and Tools
– Measuring ROI of social media
– Planning & creating a multi-channel social media strategy
– Examine common pitfalls & mistakes
– Opportunity of other social media channels (e.g. Instagram Pinterest, Google+, Quora, etc)
Chapter 08: Email Marketing
– What is Email Marketing?
– Importance of Email Marketing
– Popular Email Marketing Software – Email Marketing Goals
– Introduction to Mail Chimp
– Mailchimp pricing structure
– Creating an email campaign
– Design a Newsletter
– Account setup and settings
– Email marketing strategy
– Creating a subscriber list
– Integration of forms in site
– Import subscribers to list
– Types of email marketing campaigns
– Reports
– Marketing Automation
Chapter 09: Google AdSense and Affiliate Marketing
– Google AdSense and Affiliate Marketing
– Overview of Google Adsense
– Adsense code installation
– Different types of Ads
– Increasing your profitability through Adsense
– What is Affiliate Marketing
– How Affiliate marketing works, Understanding the dashboard
– How to Find Affiliate Niche, Promote Affiliate Products
– Affiliate marketing networks, Reports, and ROI
Chapter 10: AMAZON Ecommerce and Google Product Listing Ads
