By the end of this course, you will be able to:
Course Overview
- Understand the basics of SEO
- Perform keyword research
- Optimize your website for search engines
- Build links to your website
- Track your SEO progress
The course will cover the following topics:
- Introduction to SEO
- The anatomy of a search engine
- How search engines work
- Keyword research
- On-page SEO
- Off-page SEO
- Technical SEO
- SEO tools and resources
- SEO case studies
Our Expertise
Innovate
Innovation is the relentless pursuit of bold and imaginative creative solutions.
Future
Future is the uncharted territory that holds our aspirations and potential.
Leaders
Leaders are visionary guides, inspiring and elevating individuals toward success.
Curriculum
- Understanding the importance of keyword research in SEO
- Defining key terms: keywords, search intent, long-tail keywords, seed keywords, LSI keywords
- Exploring the role of keywords in search engine rankings and user engagement.
- Understanding the role of on-page SEO in search engine optimization
- Differentiating between on-page and off-page SEO
- Exploring the key elements that can be optimized on a webpage.
- Exploring the role of backlinks in SEO
- Understanding domain authority, page authority, and link relevance
- Developing a white-hat link-building strategy
- Identifying reputable sources for building quality backlinks
- Avoiding black-hat SEO practices that can result in penalties.
- Understanding the technical aspects that impact SEO
- Site structure, crawl ability, and indexation
- Importance of mobile responsiveness and page speed
- Implementing structured data and schema markup for enhanced search results
- Dealing with duplicate content and canonicalization
- Comprehensive SEO and SEM toolkit for competitive analysis and keyword research.
- Description: Offers keyword research, site audit, backlink analysis, competitor research, and more.
- Clearly states the specific goals the company aimed to achieve through SEO efforts.
- Include measurable objectives, such as increasing organic traffic, improving keyword rankings, or boosting conversions.
- Explanation of what SEO (Search Engine Optimization) is and its importance.
- Overview of the role of an SEO professional in improving online visibility and organic traffic.
- Highlighting the demand for skilled SEO professionals in various industries.
Instructor
Sanjog Meshram
Digital Marketing ExpertDGS is a Digital Marketing Expert with 19 years of experience in various industries. He has worked with brands like Network 18, Hindustan Times, Kores, Hungama etc and was recently a Guest Faculty at Nagpur University.
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