By the end of this course, you will be able to:
- Understand the basics of SEO
- Perform keyword research
- Optimize your website for search engines
- Build links to your website
- Track your SEO progress
The course will cover the following topics:
- Introduction to SEO
- The anatomy of a search engine
- How search engines work
- Keyword research
- On-page SEO
- Off-page SEO
- Technical SEO
- SEO tools and resources
- SEO case studies
- Understanding the importance of keyword research in SEO
- Defining key terms: keywords, search intent, long-tail keywords, seed keywords, LSI keywords
- Exploring the role of keywords in search engine rankings and user engagement.
- Understanding the role of on-page SEO in search engine optimization
- Differentiating between on-page and off-page SEO
- Exploring the key elements that can be optimized on a webpage.
- Exploring the role of backlinks in SEO
- Understanding domain authority, page authority, and link relevance
- Developing a white-hat link-building strategy
- Identifying reputable sources for building quality backlinks
- Avoiding black-hat SEO practices that can result in penalties.
- Understanding the technical aspects that impact SEO
- Site structure, crawl ability, and indexation
- Importance of mobile responsiveness and page speed
- Implementing structured data and schema markup for enhanced search results
- Dealing with duplicate content and canonicalization
- Comprehensive SEO and SEM toolkit for competitive analysis and keyword research.
- Description: Offers keyword research, site audit, backlink analysis, competitor research, and more.
- Clearly states the specific goals the company aimed to achieve through SEO efforts.
- Include measurable objectives, such as increasing organic traffic, improving keyword rankings, or boosting conversions.
- Explanation of what SEO (Search Engine Optimization) is and its importance.
- Overview of the role of an SEO professional in improving online visibility and organic traffic.
- Highlighting the demand for skilled SEO professionals in various industries.
DGS is a Digital Marketing Expert with 19 years of experience in various industries. He has worked with brands like Network 18, Hindustan Times, Kores, Hungama etc and was recently a Guest Faculty at Nagpur University.