By the end of this course, you will be able to:
- Understand the basics of SMM
- Create a social media marketing strategy
- Use social media platforms to reach your target audience
- Create engaging content for social media
- Measure the results of your social media marketing campaigns.
The course will cover the following topics:
- Introduction to SMM
- The different social media platforms
- How to create a social media marketing strategy
- How to use social media to reach your target audience
- How to create engaging content for social media
- How to measure the results of your social media marketing campaigns.
- Definition of social media marketing and its role in modern business.
- Overview of how businesses leverage social media platforms for brand awareness, engagement, and customer interaction.
- Types of content: images, videos, GIFs, infographics, stories, live videos, etc.
- Crafting engaging and shareable content that resonates with the target audience.
- Content calendar creation: scheduling posts, planning campaigns, and leveraging seasonal events.
- Overview of paid advertising options on major platforms.
- Setting up ad campaigns, targeting specific demographics, interests, and behaviors.
- Monitoring ad performance, adjusting budgets, and optimizing for better results.
- Utilizing social media analytics tools to track performance.
- Monitoring metrics like engagement, reach, click-through rates, and conversions.
- Using data to refine strategies and improve content based on insights.
- Predicting the evolution of social media platforms and trends.
- Considering the impact of emerging technologies like AR, VR, and AI on social media marketing.
DGS is a Digital Marketing Expert with 19 years of experience in various industries. He has worked with brands like Network 18, Hindustan Times, Kores, Hungama etc and was recently a Guest Faculty at Nagpur University.