By the end of this course, you will be able to:
Course Overview
- Understand the basics of SMM
- Create a social media marketing strategy
- Use social media platforms to reach your target audience
- Create engaging content for social media
- Measure the results of your social media marketing campaigns.
The course will cover the following topics:
Course Topics
- Introduction to SMM
- The different social media platforms
- How to create a social media marketing strategy
- How to use social media to reach your target audience
- How to create engaging content for social media
- How to measure the results of your social media marketing campaigns.
Our Expertise
Innovate
Innovation is the relentless pursuit of bold and imaginative creative solutions.
Future
Future is the uncharted territory that holds our aspirations and potential.
Leaders
Leaders are visionary guides, inspiring and elevating individuals toward success.
Curriculum
- Definition of social media marketing and its role in modern business.
- Overview of how businesses leverage social media platforms for brand awareness, engagement, and customer interaction.
- Types of content: images, videos, GIFs, infographics, stories, live videos, etc.
- Crafting engaging and shareable content that resonates with the target audience.
- Content calendar creation: scheduling posts, planning campaigns, and leveraging seasonal events.
- Overview of paid advertising options on major platforms.
- Setting up ad campaigns, targeting specific demographics, interests, and behaviors.
- Monitoring ad performance, adjusting budgets, and optimizing for better results.
- Utilizing social media analytics tools to track performance.
- Monitoring metrics like engagement, reach, click-through rates, and conversions.
- Using data to refine strategies and improve content based on insights.
- Predicting the evolution of social media platforms and trends.
- Considering the impact of emerging technologies like AR, VR, and AI on social media marketing.
Instructor
Sanjog Meshram
Digital Marketing ExpertDGS is a Digital Marketing Expert with 19 years of experience in various industries. He has worked with brands like Network 18, Hindustan Times, Kores, Hungama etc and was recently a Guest Faculty at Nagpur University.
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