How To Create Digital Marketing Resume?
Digital marketing is currently, one of the most in-demand fields for quick jobs and internships for students to secure a good source of income. To grab an opportunity in this sector, a candidate needs to be skilled with the required skill set and have a good resume along with a decent job profile to be ahead of others and shine in front of the recruiters. As companies have to handle a large number of candidates, they usually shortlist candidates based on their resumes to simplify their employment process. Hence, having a good resume is of paramount priority to secure a good opportunity in the world of digital marketing.
In this blog post, we have covered some very important points regarding creating a resume to make an impact and make your profile shine in front of recruiters:
1.Start with an impactful headline
While shortlisting candidates for further rounds, recruiters spend relatively less time on the resumes of all the candidates who have applied. This makes the headline the most important as it’s the first thing that the recruiter will see. So keep your aspirational title as the headline, just beneath your name with a higher font size and bold style. The aspirational title can be your job role desires, such as technical content writer, Social media manager, and so on.
2.Keep a simple summary
Keep a simple and to-the-point summary of your entire resume, including the skills and experience and how you wish to help the organization with your skills. The summary should be very compact and highly specific to the role you are applying for. It should not be longer and be the best description on your entire resume to make it easy for recruiters to have an idea about your entire resume without actually reading the resume. A good resume will make the recruiter go further ahead and give your resume some more time while reading it. Sot the summary should match the required skillset of the job role.
3.List your relevant experience
Having work experience is very promising and preferred when selecting a candidate. So relevant experience should be highlighted properly for the recruiters to see them. The past experiences should be in reverse chronological order, such that your most recent experience is on the top and the subsequent list follows. The experience should include the details of your responsibilities while you were in that organization. The timeline of your work and also a relevant contact of that company’s employee (preferably your lead) to confirm your experience in case someone wishes to cross-check.
The job description should have lines that are relevant to skills so that the recruiters know whether you have a decent experience in the skills that they require. If you lack previous experience, you can also include your work in various clubs and communities and other sorts of work in college and school wherever you had to use your digital marketing experience. An example can be increasing the number of followers of your communities Instagram page or selling magazines and any other small publication.
4.Highlight your achievements
Apart from previous experiences, also highlight your achievements in various spheres of life, but try to keep them relevant to the field. For example, a content writer can highlight any writing competitions that he/she has won and they can also mention any achievements of other organizations such as increasing traffic or reaching a goal or milestone.
5.Include relevant skills
The skills section should have the skillset, most relevant to the job recruiters need. However, ensure that the skills mentioned should be such that you have actual knowledge about them and not simply bluff in other words your knowledge should not be half-baked on any particular skill that you have mentioned. Relevant to digital marketing, the skills can be SEO, social media marketing, email marketing, content writing, graphic designing, and many similar roles.
6.Education and certifications
Your resume should give a proper idea of your educational background in reverse chronological order. Your last or current degree you are undergoing should be on top followed by college, intermediate, and matriculation. The resume should have the institution name, passing out marks and year of completion, and stream of your course.
The resume can also have a detailed list of your certifications, relevant to the skills you have mentioned as it puts value and assurance that you have learned and know about the skills you have mentioned. The certifications can be from Udemy, Coursera, and any other prestigious and known skills teaching institutes.
7.Use a clean, professional design
The design of the resume should be easy to navigate and read. It should have a proper latest layout of the resume with a very minimalistic design and overall professional standard. The colors should be good and the font should be eye appealing. All the information should be in bullet style to make it easier for the recruiter to skim through the resume.
8.Proofread and edit
The contents of the resume should be properly checked for any typing or grammatical mistakes as they present a negative impression of your profile. The resume also needs to be edited regularly to keep it updated with your latest profile and skills with experience. You can also ask your friends and colleagues to review your resume to check for mistakes and analyze it thoroughly.
Making a good resume to grab your dream digital marketing is a simple yet easy process to stand out and attract attention to your work profile. Following the relevant points like including proper work experiences, certification, keeping proper titles and minimalistic design can help your resume get easily shortlisted for almost all the job roles that you apply for. So prepare your resume accordingly and start applying for your dream opportunities and stay ahead of the crowd.