Search engine marketing
Zappcode Academy is one of the top institute for digital marketing in which we provide the best knowledge that will help students to understand how to rank better on SERPs.
Search engine marketing consists of cumulative efforts to promote a website in paid and organic search listings. SEM is a most important activity of business growth and client acquisition for many ecommerce stores. Importance of search engine marketing involves tasks that help your website to rank better in Google, Yahoo, and Bing and many more. SEM activity can make sure your website appears in search engine results when someone searches for information.
There Are Basically Two Ways You Can Do Search Engine Marketing:
SEO: SEO is a free method of SEM that uses a range of techniques to help search engines understand what your website are about so they can deliver them to web searchers. Through SEO you can rank your website better in Google or other search engine. These techniques include things like using titles, keywords and descriptions in a website, providing relevant content, quality backlinks.
PPC : PPC (pay per click) advertising is a SEM technique in which you pay search engine to display your site on the top of SERP. Google provide Google Adwords in which you need to create an ad and pay for google to show it on search result page. Paid search differs from organic search in that where we pay for our website to displayed higher in search results.
SEM Techniques Which Will Covered by Zappcode Academy
- What is Google Adwords ?
- What is Bing Ads
- What is Campaign?
- What is Ad Groups?
- Difference between Ads and Keywords?
- How many types of ads?
- Keyword Match Types
- Broad Match Types
- Phrase Match Types
- Exact Match Types
- Broad Modified Match Types
- Ad Extension
- Bid Adjustment
- How to control fraud click on your ad
- Bid Simulator
- Advanced location options
- Bid Strategy