Learn SEarch engine marketing 2020
SEM Certification Courses
Zappcode Academy offers one of the best SEM certification courses in Nagpur and Navi Mumbai, in which we help students get the skills required for effective search engine marketing
Search engine marketing consists of cumulative efforts to promote a website in paid and organic search listings. SEM is the most important activity of business growth and client acquisition for many e-commerce stores.
Advertisers bid on keywords that users of services like Google and Bing might enter when trying to find certain products or services, which provides the advertiser the chance for his or her ads to seem alongside results for those search queries.
These ads, often known by the term pay-per-click ads, are available a spread of formats. Some are small, text-based ads, whereas others, like product listing ads (PLAs, also referred to as Shopping ads) are more visual, product-based advertisements that allow consumers to ascertain important information at-a-glance, such as price and reviews.
There Are Basically Two Ways In Which You Can Do Search Engine Marketing:
SEO: SEO is a free method of SEM that uses a range of techniques to help search engines understand what your website is about so they can deliver them to web searchers. Through SEO you can rank your website better in Google or other search engines. These techniques include things like using titles, keywords, and descriptions in a website, providing relevant content, quality backlinks.
PPC: PPC (pay per click) advertising is an SEM technique in which you pay the search engine to display your site on the top of SERP. Google provides Google Adwords in which you need to create an ad and pay for google to show it on the search result page. Paid search differs from organic search in that where we pay for our website to displayed higher in search results.
IMPORTANCE OF SEM - SEM CERTIFICATION COURSES
Businesses make an average of $2 on $1 spend on adwords. Google display campaigns reach 80% of worldwide internet users. 525 of the online shoppers who interact with PPC Ads immediately follow their browsing with the calls to the advertisers. These are the benefits of running google ads for SEM.
SEM is Conversion Oriented
SEM is important conversion driver for marketing campaigns of any type. The reason is because paid ads are commonly linked to conversion-focused landing pages or sales pages that move web traffic through the sales funnel. Organic results aren’t typically linked to landing pages, but paid ads are. With this in mind, SEO can support brand awareness and top of funnel activity, while paid ads can really focus on a specific goal and end of funnel conversions. But it doesn’t always go this way.
SEM Helps Increase Brand Awareness
While SEM is usually considered a bottom-funnel marketing channel, it also can support brand awareness. According to Google, search ads can increase brand awareness by 80%.
Even if ads don’t receive clicks, brand names are still clearly visible on the highest of the fold, and searchers should read or recognize the merchandise , name or URL when they see the ad. Searchers may additionally notice when ads include keywords and search terms for competitor brands, because the brain tends to match things that are listed side by side.
SEM Techniques Which Will Covered in SEM Certification Courses by Zappcode Academy
- What is Google Adwords ?
- What is Bing Ads
- What is Campaign?
- What is Ad Groups?
- Difference between Ads and Keywords?
- How many types of ads?
- Keyword Match Types
- Broad Match Types
- Phrase Match Types
- Exact Match Types
- Broad Modified Match Types
- Ad Extension
- Bid Adjustment
- How to control fraud click on your ad
- Bid Simulator
- Advanced location options
- Bid Strategy