What Business Leaders Need to Know About Digital Marketing
Digital marketing is used by more and more companies, and to some extent it is known and understood by all business leaders. Even so, executives can make more informed decisions by looking more closely at digital marketing.
For most people, digital marketing often means only two numbers, so it is viewed only in terms of cost and traffic, and often only in terms of cost. While this does not bother digital marketing agencies too much, businesses are losing out. First of all, they are missing out on opportunities because digital marketing at various stages contains a wealth of data to help leaders make short and long term moves. They then lose money by investing less or less in digital marketing. They also lose out on the fact that they do not lead companies in the direction of digitization due to misunderstanding and instead enter into it restrained.
For many businesses, digital marketing has proven to be an extremely effective way of attracting new customers and boosting sales, but there are also companies where digital marketing is said to be “failing”. How can one and the same way work for one company but not for another? It seems that the difference in how profitable digital marketing is depends not so much on the industry or the story of the company, but on the approach of the executives. With their activities, they can help digital marketing agencies do a better job and, like their employees, lead them in the right direction. This is not to say that digital marketing is the way the CEO imagines it, it is just that some of the investments and steps that the digital marketing agency proposes or presents as options are endorsed and endorsed by the leader, while others are not.
Leaders can completely change the effectiveness of digital marketing and have a strong impact on results, provided they understand it well enough. Understanding, however, is not a matter of knowing the concepts, but is based first of all on the consumer’s understanding and behaviour on the web, on the understanding of the purchasing process, that is, how the purchase is made. It is also important for the company to enter the digital marketing industry with realistic expectations and the agency with the right questions…
How to understand the consumer
Why would you even understand the consumer?
Digital marketing is based on web analytics, examining user steps and measuring performance. The more we understand what’s going on, the better we can use it.
Based on consumer behaviour, the first results would be expected in half a year from digital marketing.
Consumer behaviour online is predictable and has its own laws. According to Google studies, there are two ways to buy.
From the moment the user gets inspired and starts exploring a particular product until the day of the actual purchase, it takes on average 6-12 months. During this time, the user collects information and informs himself in various ways (reviews reviews, reads articles, reviews,…). More in Why don’t you sell more online?
The second is the instant decision when the user starts to search for something and buy immediately. This is much said by Google’s Micromoments study, which suggests that smartphone use is associated with faster decisions and more spontaneous decisions. When something breaks down and an immediate reaction is needed.
Why every digital marketer needs retargeting (remarketing)
Remarketing is remarketing. It works by targeting users who have previously visited your business website. By default, remarketing is to serve ads to past visitors to your site. If someone has already visited the site and left it without placing an order or placing a request, he already said that he was not interested in the offer, wouldn’t he? Not quite. Because users need more time to buy a product, it is important to always be alert, but not all, when deciding which product to choose and which provider to use. During this time of decision making by the user, companies have a difficult task. They need to build a relationship with the user and make them more trustworthy than their competitors. By providing quality and relevant content to the user at the right time, it creates a relationship and builds trust. It’s that emotional note that can make a crucial difference to a user’s decision at the right time.
What is the ideal company approach to digital marketing
All agencies would say that digital marketing should be “enough” and take into account that the results are beyond measurable, making the campaigns more effective than analytics. Perhaps this approach does not pay off the most. A company that does not have enough digital marketing resources will find it difficult to achieve satisfactory results. Such companies are usually too demanding or difficult. they expect too much, given the amount they invest. This is urgent