BEST SOFTWARE TRAINING INSTITUTE IN INDIA
- Fun interactive online sessions
- Classroom sessions by experts
- Max 8 – 10 Students per batch
- Hands-on training with live projects
- Updated Course Curriculum – 2021
- Placement Assistance
- Flexible Timings (Weekdays and Weekends)
- Located in Nagpur and Navi Mumbai
Zappcode Academy is a high success rated Best Software Training Institute in India. with over 15+ years of learning experience, we provide certified courses in Software Development and Digital Marketing. We Develop your Software and Digital Skills and Advance your marketing career.
Batches Schedule for Best Software Training Institute In India
Upcoming Online & Classroom Batch Details.
21st Mar
Batch: Regular
Days: Monday – Friday
Batch Time: 08:00AM – 10:00AM
Start date: 21st Mar 2022
26th Mar
Batch: Weekend
Days: Saturday & Sunday
Batch Time: 11:00AM – 04:00PM
Start date: 26th Mar 2022
28th Mar
Batch: Regular
Days: Monday – Friday
Batch Time: 12:00PM – 02:00PM
Start date: 28th Mar 2022
2nd Apr
Batch: Weekend
Days: Saturday & Sunday
Batch Time: 11:00AM – 04:00PM
Start date: 2nd Apr 2022
What is Digital Marketing ?
Digital Marketing defines as marketing that occurs only online. In other words, marketing efforts that companies do solely over the web. Digital marketing involves several methods to drive traffic to the advertiser’s website. It also includes marketing efforts to drive traffic to websites where consumers can purchase promotional things.
Digital Marketing over the Internet is a rapidly growing business. It is growing fast because more people use the web daily. It is also expanding rapidly because more people are purchasing goods and services online, i.e., online shopping is booming.
Marketing over the Internet is a rapidly growing business. It is growing fast because more people use the web daily. It is also expanding rapidly because more people are purchasing goods and services online, i.e., online shopping is booming.
Email lists, banner ads, PPC (pay per click), and social media marketing are samples of methods utilized in Internet marketing. It is a rapidly growing business. Digital marketing is that the use of the web to succeed in consumers.
Why Zappcode Academy's Software And Digital Marketing Course ?
Just like the other 1000+ students, our courses will offer you viable career and professional growth.
We set the Best Software Training Institute in India. We have trained and certified more software trainers and digital marketers than any other institute of Best Software Training Institute In India.
We do have flexible study time. Never miss work, join our morning, afternoon, or evening classes.
Gain the latest industry knowledge. Our playing field is online. We prepare and develop online solutions for a wide base of clients. We know what the industry wants.
Our team has industry experts. Our courses are designed and delivered by industry experts with several years of industry experience.
COURSE SUITABLE FOR
Entrepreneurs
Zappcode Academy is a Software Training Institute In India that offers software and digital marketing courses in India for entrepreneurs who wants to grow their career as a software developer and digital marketer with a comprehensive digital strategy.
Now a requisite for any business looking to compete in the ever-growing digital economy; business owners need to arm themselves with software and digital skills that can benefit and drive their business.
Take charge of your software and digital strategy and grow your business by connecting with your customers online. Do you lack the skills and knowledge required to drive your business in the digital age? Curious about how to drive your knowledge into a powerful commercial proposition? Need to drive revenues quickly and manage costs effectively?
Software and Marketing Professionals
This year in India, 2 out of 3 marketers have decided to move at least 70% of their budgets from traditional to digital media. With software and digital technologies now seen as a powerful tool for marketing professionals, traditional and online strategies are merging to create powerful marketing campaigns.
Need to upskill in Software and digital?
Are you constrained geographically or from a product/service perspective?
Are you product-driven, not market-driven?
Do you currently suffer from limited return on investment from your activities?
Our Best Software Training Institute In India will pave the road to your success!
Students
While many recent alumni have some software and digital skills, the majority do not have the skill level required for many roles. Millennials have reported that while they were stronger on ‘soft’ skills such as professionalism and flexibility many lack the technical or specific business skills on which organizations place the most value.
Differentiate yourself from other candidates today by showing initiative and an appetite for continuous and industry-relevant learning with this certification!
Get ahead in the competitive jobs market Use your software and digital skills in any industry you choose to work in On-Track mentoring Join our Best Software Training Institute In India and get a complete knowledge of software and digital marketing for your career success.
Home maker
As the growth of software, digital technologies presents a wealth of opportunities, many individuals are looking to reskill to change careers. With 8 in 10 jobs now requiring software, digital skills with roles that use digital growing 2.5 times more rapidly and offering wages 18% higher, there has never been a better time to change career paths into one that is in demand and offers a higher pay scale.
Ready to transform your career in software and digital?
Do you want to increase your income potential?
Do you want to execute your creative ideas with instant gratification?
Are you lacking the skills to be more creative in your industry – falling behind with the technology?
Choose Best Software Training Institute In India. We are here to provide you home-based online course. Learn everything about software and digital marketing from Zappcode Academy.
Modules
Our Digital Marketing Institute in Nagpur & Navi Mumbai Teaches you Advanced Modules.
- What is Marketing?
- How we do Marketing?
- What is Digital Marketing?
- Digital marketing Platforms and Strategies
- Digital Marketing vs Traditional Marketing
- Defining Marketing Goals
- Latest Digital marketing trends
- Case studies of Digital Campaigns
- Latest Digital marketing
Join Zappcode Academy for the best digital marketing courses in Nagpur & Navi Mumbai.
- What are Search Engines and Basics?
- HTML Basics.
- On Page Optimization.
- Off Page Optimization.
- Website designing & Much More.
Join Zappcode Academy the best digital marketing institute in Nagpur & Navi Mumbai.
- Content Marketing Overview and Strategy
- Content Marketing Channels
- Creating Content
- Content Strategy & Challenges
- Image Marketing
- Video Marketing
- Measuring Results
Join Zappcode Academy the best digital marketing institute in Nagpur & Navi Mumbai.
- What is Website?- Understanding website
- structure, WordPress
- Website Creation,
- Web Page Creation
- WordPress Themes, Widgets, Plugins
- Register Site & Hosting of site?
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- Introduction
- Navigating Google Analytics
- Sessions
- Users
- Traffic Source
- Content
- Real Time Visitors
- Bounce Rate%
- Customization
- Reports
- Actionable Insights
- Making Better Decisions
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- Structure Data
- Rich
- Data Highlighter
- Html Improvements
- Accelerated Mobile Pages
- Google index
- Crawl
- Security issues
Join Zappcode Academy for the Best Digital Marketing Courses in Nagpur & Navi Mumbai.
- What is Local SEO
- Importance of Local SEO
- Submission to Google My Business
- Completing the Profile
- Local SEO Ranking Signals
- Local SEO Negative Signals
- Citations and Local
- Submissions
Join Zappcode Academy for the Best Digital Marketing Courses in Nagpur & Navi Mumbai.
- What is Social Media?
- How social media help Business?
- Establishing your online identity.
- Engaging your Audience.
- How to use Groups ,Forums ,etc.
- Details about SMO Click Here
Join Zappcode Academy for the Best Digital Marketing Courses in Nagpur & Navi Mumbai.
- Ad-Words Account Setup
- Creating Ad-Words Account
- Ad-Words Dash Board
- Billing in Ad-Words
- Creating First Campaign
- Understanding purpose of Campaign
- Account Limits in Ad-Words
- Location and Language Settings
- Networks and Devices
- Bidding and Budget
- Schedule: Start date, end date, ad scheduling
- Ad delivery: Ad rotation, frequency capping
- Demographic bidding (Display Only)
- Ad groups and Keywords
- Display Ad Server
- Keyword Types (Broad, Phrase, Exact and Negative)
- Security issues
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- Text Ads and Guidelines
- Image Ad Formats and Guidelines
- Video Ads Format & Light Box Ads
- Landing Page Optimization
- Performance Metrics: CTR, Avg. Position, Search Term
- Report, Segment Data Analysis, Impression Shares
- AdWords Policies, Ad Extensions
- CPC, vCPM, ECPC, CPA, CPV Bidding
- Conversion Tracking
- AdWords Editor
- Google My Client Center
- Dynamic Search Campaign, Call Only Campaigns
- Target & Bid, Bid Only, Placements,
- Keywords, Topics, Contextual Targeting
Join Zappcode Academy for the Best Digital Marketing Courses in Nagpur & Navi Mumbai.
- What are the business benefits of a Facebook & Instagram profile?
- Building your brand on Facebook & Instagram
- Driving visitors to your website through Facebook & Instagram
- Conversion tracking on Facebook
- Your competitors on Facebook
- Achieving your company/organization goals on Facebook
- Power Editor – How it works – the basics
Join Zappcode Academy for the Best Digital Marketing Courses in Nagpur & Navi Mumbai.
- What is LinkedIn advertising?
- Types of promotions
- Audience Targeting
- Advanced Audience Targeting
- Bidding strategies
- Ad Format
- Ad Dimensions and Rules
- Remarketing Strategy
- Conversion Tracking
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- What is Twitter advertising?
- Types of promotions
- Audience Targeting
- Advanced Audience Targeting
- Bidding strategies
- Ad Format
- Ad Dimensions and Rules
- Remarketing Strategy
- Conversion Tracking
- Bidding and Budget
- Schedule: Start date, end date, ad scheduling
- Ad delivery: Ad rotation, frequency capping
- Demographic bidding (Display Only)
- Ad groups and Keywords
- Display Ad Server
- Keyword Types (Broad, Phrase, Exact and Negative)
- Security issues
Join Zappcode Academy for the Best Digital Marketing Classes in Nagpur & Navi Mumbai.
YouTube SEO
- How to create YouTube channel
- Youtube Keyword Research
- Publish a High Retention Video
- YouTube ranking factors
- YouTube Video Optimization
- Promote Your Video
YouTube AdSense
- Basics of YouTube AdSense
- Studio in YouTube & Verify Your Channel
- Increase Your Profitability Through YouTube Channel
- Linking Google AdSense & YouTube AdSense
- Different Types of Ads
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- Understanding lead generation business
- Why lead generation is important?
- Understanding landing page
- Understanding thank you page
- Landing page vs. website
- Best practices to create Landing page
- Best practices to create thank you page
- What is A/B Testing?
- How to do A/B testing?
- Converting leads into sale
- Understanding lead funnel
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- Introduction to Conversion Optimization
- Conversion Planning
- Landing Page Optimization
- Engaging in a Dialog with Your Users
- Taking Action with Conversion Strategies
- PPC Conversion Strategies
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- What is conversion
- Implementing conversion tracking
- Conversion tracking
- Remarketing in adwords
- Benefits of remarketing strategy
- Building remarketing list & custom targets
- Creating remarketing campaign
Join Zappcode Academy for the Best Digital Marketing Classes in Nagpur & Navi Mumbai.
- Introduction to Email Marketing basic
- How does Email Marketing Works.
- Building an Email List.
- Creating Email Content.
- Optimising Email Campaign.
- Details about Email Marketing Click Read More
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- Importance of App
- Benefits of Mobile App For Business
- App Creation Tool : Choose Relevant Layout
- Designing As Per Your Requirement
- How To Download Free apk File
- Introduction Google Play Console
- Process to Upload App in Play store
- ASO Strategy
Join Zappcode Academy for the Best Digital Marketing Classes in Nagpur & Navi Mumbai.
- Understanding different devices
- Mobilegeddon- A mobile algorithm
- Deciding design patterns for mobile pages
- Signal your configuration to search engines
- Optimising Email Campaign.
- Avoid common mistakes
Join Zappcode Academy for the Best Digital Marketing Classes in Nagpur & Navi Mumbai.
- Understanding Affiliate Marketing
- Sources to Make money online
- Applying for an Affiliate
- Payments & Payouts
- CPC, CPA & other metrics
- Blogging
- Google AdSense Account Set up
- Placing Ads on website
- YouTube Video Monetization
- Allowing & blocking Ads
- AdSense Administration
Join Zappcode Academy an advanced Digital Marketing Classes in Nagpur & Navi Mumbai.
- Basics of Google Adsense
- Adsense code installation
- Different types of Ads
- Increasing your profitability through Adsense
- Ads placement on website correctly
- Google Adsense Policy overview
- Apply for Adsense Account help Affiliate Marketing
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- Adding GTM to your website
- Configuring trigger & variables
- Set up AdWords conversion tracking
- Set up Google Analytics
- Set up LinkedIn Code
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- Setting up account for Bulk SMS
- Naming the Campaign & SMS
- SMS Content
- Character limits
- SMS Scheduling
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- Whatsapp Marketing for Business
- Better communication using texts, images, audio and video
- Whats app Automation Tools Increase audience engagement
- Reinforce credibility by providing immediate customer support
- Growing your contacts
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- Introducion to ASO
- Understanding ASO
- ASO Process
- iOS and Google Play Store
- On and Off Page Factors
- Strategy for keyword research
- App Title
- App Description
- Keywords Inventory
- Click through rates
- App Usage Rate
- Update Frequency
- Download Rate
- Review Score
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- Getting Started with Online Reputation Management
- Creating online reputation
- Listening to Online Audience
- Establishing Reputation
- Responding to Crisis
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- Advertising: Principles, Concepts and Management
- Media Planning
- Creativity and Campaign Planning
- Corporate Communication & Public Relation: Principles, Tools & Techniques
- Digital Public Relations & Corporate Communication
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- Growth Hacking Basics
- Role of Growth Hacker
- Customer Life Cycle
- What is conversion optimization techniques
- Growth hacking case studies
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- How to work on live projects?
Join Zappcode Academy the Best Digital Marketing Institute in Nagpur & Navi Mumbai.
COURSE METHODOLOGY
Demo Lectures.
Free Demo Lecture on every Saturday.
Class Room Training
Classroom Training and Free Wi-Fi will be provided. Training consist of 100% Practical
Course Material.
Free Course Material will be provided, which consist of handbook and softcopy.
Case Study.
Real Time Data for Practice and case study.
Certificates
Other Globally Recognized Digital Marketing Certifications
CAREER OPPORTUNITIES
The Internet economy in India has the potential to grow to $250 billion by 2021, contributing to as much as 5% of the country’s GDP. In the next two years, more than 2 lac jobs are expected to be created in the digital marketing space as more Indian companies utilize online marketing & social media platforms to bolster business. Digital Marketing courses is need of time.
1. E-Commerce Industry: You can get hired by 500+ big E-Commerce companies like Amazon, FlipKart, eBay etc.
2. Service Industry: You can get hired by 1000+ big Services companies like Just Dial, Olx, Quicker etc.
3. Own Business: You can promote your own business.
4. Web Development Companies: You can work with web designer and web development companies.
5.Freelancer: You can work as a freelancer.
6. Trainer: You can work as a Digital Marketing trainer.
Some of the companies our Students are working with are:
Great organization and great talk are the sinews of virtue
OUR MISSION
Our mission is to build students interest and knowledge in the field of Digital Marketing by interactive and effective means of education.
OUR VISION
We envision that by 2025 we will be the first choice of students in India for education and development in the field of Digital Marketing.
OUR COMMITMENT
Students can opt for Class Room Trainings or Online Real-time Classes or a combination of the two with 100% Placement.
VIDEO TESTIMONIALS
Akash Chadge
Isha Makhani
Tools
