Awarded as Best Digital Marketing Institute in India.
- Fun interactive online sessions
- Classroom sessions by experts
- Max 8 – 10 Students per batch
- Hands-on training with live projects
- Updated Course Curriculum – 2020
- Placement Assistance
- Flexible Timings (Weekdays and Weekends)
- Located in Nagpur and Navi Mumbai
Advance Digital Marketing Courses in Nagpur and Navi Mumbai is delivered by leading Industry experts. With over 15 years' experience, we provide courses that are Industry Certified.
DIGITAL MARKETING TRAINING – UPCOMING ONLINE & CLASSROOM BATCH DETAILS
22nd August
Batch: Weekend
Days: Saturday & Sunday
Batch Time: 11:30AM – 04:30PM
Start date: 22nd August 2020
24th August
Batch: Weekday
Days: Monday – Friday
Batch Time: 04:00PM – 06:00PM
Start date: 24th August 2020
25th August
Batch: Weekend
Days: Saturday & Sunday
Batch Time: 11:30AM – 04:30PM
Start date: 25th August 2020
27th August
Batch: Weekday
Days: Monday & Friday
Batch Time: 04:00PM – 06:00PM
Start date: 27th August 2020
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What is Digital Marketing ?
Digital marketing is the application of marketing strategies that are carried out by digital media. All the techniques of the offline world are imitated and converted into another world, the online world. In the digital world, new tools appear such as immediacy, the new networks that arise every day, and the chances of real measurements of each of the strategies utilized. Two instances are known: In this new area, the second instance of digital marketing is developed as users can talk about the brand freely. They have a significant power that was previously only allowed to the media: Opinion.
Why Zappcode Academy's Digital Marketing Course ?
Just like the other 1000+ students, our courses will offer you viable career and professional growth.
We set the Digital Marketing Standards in Nagpur and Navi Mumbai. We have trained and certified more digital marketers than any other institute of digital marketing courses in Nagpur and Navi Mumbai.
We do have flexible study time. Never miss work, join our morning, afternoon or evening classes.
Gain the latest industry knowledge. Our playing field is online. We prepare and develop online solutions for a wide base of clients. We know what the industry wants.
Our team has the industry experts. Our courses are designed and delivered by industry experts with several years of industry experience.
Our Syllabus. We have developed a comprehensive syllabus based on the market demands. Our delivery is practical and skill based to make sure you get hands on experience as you will be working on live projects.
Opportunity to join our list of professionals. After our certification, you can join our list of professionals or be recommended to potential employers seeking for individuals like you.
COURSE SUITABLE FOR
Entrepreneurs
With a comprehensive digital strategy now a requisite for any business looking to compete in the ever-growing digital economy; business owners need to arm themselves with digital skills that can benefit and drive their business.
Take charge of your digital strategy and grow your business by connecting with your customers online.
- Do you lack the skills and knowledge required to drive your business in the digital age?
- Curious about how to drive your knowledge into a powerful commercial proposition?
- Need to drive revenues quickly and manage costs effectively?
Marketing Professionals
This year in India, 2 out of 3 marketers have made the decision to move at least 70% of their budgets from traditional to digital media. With digital technologies now seen as a powerful tool for marketing professionals, traditional and online strategies are merging to create powerful marketing campaigns.
Need to upskill in digital?
- Are you constrained geographically or from a product/service perspective?
- Are you product driven, not market driven?
- Do you currently suffer from limited return on investment from your activities?
Students
While many recent alumni have some digital skills, the majority do not have the skill level required for many roles. Millennials have reported that while they were stronger on ‘soft’ skills such as professionalism and flexibility many lack the technical or specific business skills on which organizations place the most value.
Differentiate yourself from other candidates today by showing initiative and an appetite for continuous and industry-relevant learning with this certification!
- Get ahead in the competitive jobs market
- Use your digital skills in any industry you choose to work in
- On-Track mentoring
Home maker
As the growth of digital technologies presents a wealth of opportunities, many individuals are looking to reskill to change careers. With 8 in 10 jobs now requiring digital skills with roles that use digital growing 2.5 times more rapidly and offering wages 18% higher, there has never been a better time to change career paths into one that is in demand and offers a higher pay scale.
Ready to transform your career in digital?
- Do you want to increase your income potential?
- Do you want to execute your creative ideas with instant gratification?
- Are you lacking the skills to be more creative in your industry – falling behind with the technology?
Modules
- What is Marketing?
- How we do Marketing?
- What is Digital Marketing?
- Digital marketing Platforms and Strategies
- Digital Marketing vs Traditional Marketing
- Defining Marketing Goals
- Latest Digital marketing trends
- Case studies of Digital Campaigns
- Latest Digital marketing
- What are Search Engines and Basics?
- HTML Basics.
- On Page Optimization.
- Off Page Optimization.
- Website designing & Much More.
- Content Marketing Overview and Strategy
- Content Marketing Channels
- Creating Content
- Content Strategy & Challenges
- Image Marketing
- Video Marketing
- Measuring Results
- What is Website?- Understanding website
- structure, WordPress
- Website Creation,
- Web Page Creation
- WordPress Themes, Widgets, Plugins
- Register Site & Hosting of site?
- Introduction
- Navigating Google Analytics
- Sessions
- Users
- Traffic Source
- Content
- Real Time Visitors
- Bounce Rate%
- Customization
- Reports
- Actionable Insights
- Making Better Decisions
- Structure Data
- Rich
- Data Highlighter
- Html Improvements
- Accelerated Mobile Pages
- Google index
- Crawl
- Security issues
- What is Local SEO
- Importance of Local SEO
- Submission to Google My Business
- Completing the Profile
- Local SEO Ranking Signals
- Local SEO Negative Signals
- Citations and Local
- Submissions
- What is Social Media?
- How social media help Business?
- Establishing your online identity.
- Engaging your Audience.
- How to use Groups ,Forums ,etc.
- Details about SMO Click Read More
- Ad-Words Account Setup
- Creating Ad-Words Account
- Ad-Words Dash Board
- Billing in Ad-Words
- Creating First Campaign
- Understanding purpose of Campaign
- Account Limits in Ad-Words
- Location and Language Settings
- Networks and Devices
- Bidding and Budget
- Schedule: Start date, end date, ad scheduling
- Ad delivery: Ad rotation, frequency capping
- Demographic bidding (Display Only)
- Ad groups and Keywords
- Display Ad Server
- Keyword Types (Broad, Phrase, Exact and Negative)
- Security issues
- Text Ads and Guidelines
- Image Ad Formats and Guidelines
- Video Ads Format & Light Box Ads
- Landing Page Optimization
- Performance Metrics: CTR, Avg. Position, Search Term
- Report, Segment Data Analysis, Impression Shares
- AdWords Policies, Ad Extensions
- CPC, vCPM, ECPC, CPA, CPV Bidding
- Conversion Tracking
- AdWords Editor
- Google My Client Center
- Dynamic Search Campaign, Call Only Campaigns
- Target & Bid, Bid Only, Placements,
- Keywords, Topics, Contextual Targeting
- What are the business benefits of a Facebook & Instagram profile?
- Building your brand on Facebook & Instagram
- Driving visitors to your website through Facebook & Instagram
- Conversion tracking on Facebook
- Your competitors on Facebook
- Achieving your company/organization goals on Facebook
- Power Editor – How it works – the basics
- What is LinkedIn advertising?
- Types of promotions
- Audience Targeting
- Advanced Audience Targeting
- Bidding strategies
- Ad Format
- Ad Dimensions and Rules
- Remarketing Strategy
- Conversion Tracking
- What is Twitter advertising?
- Types of promotions
- Audience Targeting
- Advanced Audience Targeting
- Bidding strategies
- Ad Format
- Ad Dimensions and Rules
- Remarketing Strategy
- Conversion Tracking
- Bidding and Budget
- Schedule: Start date, end date, ad scheduling
- Ad delivery: Ad rotation, frequency capping
- Demographic bidding (Display Only)
- Ad groups and Keywords
- Display Ad Server
- Keyword Types (Broad, Phrase, Exact and Negative)
- Security issues
YouTube SEO
- How to create YouTube channel
- Youtube Keyword Research
- Publish a High Retention Video
- YouTube ranking factors
- YouTube Video Optimization
- Promote Your Video
YouTube AdSense
- Basics of YouTube AdSense
- Studio in YouTube & Verify Your Channel
- Increase Your Profitability Through YouTube Channel
- Linking Google AdSense & YouTube AdSense
- Different Types of Ads
- Understanding lead generation business
- Why lead generation is important?
- Understanding landing page
- Understanding thank you page
- Landing page vs. website
- Best practices to create Landing page
- Best practices to create thank you page
- What is A/B Testing?
- How to do A/B testing?
- Converting leads into sale
- Understanding lead funnel
- Introduction to Conversion Optimization
- Conversion Planning
- Landing Page Optimization
- Engaging in a Dialog with Your Users
- Taking Action with Conversion Strategies
- PPC Conversion Strategies
- What is conversion
- Implementing conversion tracking
- Conversion tracking
- Remarketing in adwords
- Benefits of remarketing strategy
- Building remarketing list & custom targets
- Creating remarketing campaign
- Introduction to Email Marketing basic
- How does Email Marketing Works.
- Building an Email List.
- Creating Email Content.
- Optimising Email Campaign.
- Details about Email Marketing Click Read More
- Importance of App
- Benefits of Mobile App For Business
- App Creation Tool : Choose Relevant Layout
- Designing As Per Your Requirement
- How To Download Free apk File
- Introduction Google Play Console
- Process to Upload App in Play store
- ASO Strategy
- Understanding different devices
- Mobilegeddon- A mobile algorithm
- Deciding design patterns for mobile pages
- Signal your configuration to search engines
- Optimising Email Campaign.
- Avoid common mistakes
- Understanding Affiliate Marketing
- Sources to Make money online
- Applying for an Affiliate
- Payments & Payouts
- CPC, CPA & other metrics
- Blogging
- Google AdSense Account Set up
- Placing Ads on website
- YouTube Video Monetization
- Allowing & blocking Ads
- AdSense Administration
- Basics of Google Adsense
- Adsense code installation
- Different types of Ads
- Increasing your profitability through Adsense
- Ads placement on website correctly
- Google Adsense Policy overview
- Apply for Adsense Account help Affiliate Marketing
- Adding GTM to your website
- Configuring trigger & variables
- Set up AdWords conversion tracking
- Set up Google Analytics
- Set up LinkedIn Code
- Setting up account for Bulk SMS
- Naming the Campaign & SMS
- SMS Content
- Character limits
- SMS Scheduling
- Whatsapp Marketing for Business
- Better communication using texts, images, audio and video
- Whats app Automation Tools Increase audience engagement
- Reinforce credibility by providing immediate customer support
- Growing your contacts
- Introducion to ASO
- Understanding ASO
- ASO Process
- iOS and Google Play Store
- On and Off Page Factors
- Strategy for keyword research
- App Title
- App Description
- Keywords Inventory
- Click through rates
- App Usage Rate
- Update Frequency
- Download Rate
- Review Score
- Getting Started with Online Reputation Management
- Creating online reputation
- Listening to Online Audience
- Establishing Reputation
- Responding to Crisis
- Advertising: Principles, Concepts and Management
- Media Planning
- Creativity and Campaign Planning
- Corporate Communication & Public Relation: Principles, Tools & Techniques
- Digital Public Relations & Corporate Communication
- Growth Hacking Basics
- Role of Growth Hacker
- Customer Life Cycle
- What is conversion optimization techniques
- Growth hacking case studies
- How to work on live projects?
COURSE METHODOLOGY
Demo Lectures.
Free Demo Lecture on every Saturday.
Class Room Training
Classroom Training and Free Wi-Fi will be provided. Training consist of 100% Practical
Course Material.
Free Course Material will be provided, which consist of handbook and softcopy.
Case Study.
Real Time Data for Practice and case study.
Certificates
Other Globally Recognised Digital Marketing Certifications
CAREER OPPORTUNITIES
The Internet economy in India has the potential to grow to $250 billion by 2021, contributing to as much as 5% of the country’s GDP. In the next two years, more than 2 lac jobs are expected to be created in the digital marketing space as more Indian companies utilize online marketing & social media platforms to bolster business. Digital Marketing courses is need of time.
1. E-Commerce Industry: You can get hired by 500+ big E-Commece companies like Amazon, FlipKart,eBay etc.
2. Service Industry: You can get hired by 1000+ big Services companies like Just Dial, Olx, Quicker etc.
3. Own Business: You can promote your own business.
4. Web Development Companies: You can work with web designer and web development companies.
5.Freelancer: You can work as a freelancer.
6. Trainer: You can work as a Digital Marketing trainer.
Some of the companies our Students are working with are:
Great organization and great talk are the sinews of virtue
OUR MISSION
Our mission is to build students´ interest and knowledge in the field of Digital Marketing by interactive and effective means of education.
OUR VISION
We envision that by 2025 we will be the first choice of students in India for education and development in the field of Digital Marketing.
OUR COMMITMENT
Students can opt for Class Room Trainings or Online Real-time Classes or a combination of the two with 100% Placement.
VIDEO TESTIMONIALS
Akash Chadge
“Zappcode Academy is the best institute of Digital Marketing courses in Nagpur helping us to transform our inside sellers into digital sellers who are skilled in personalized multimodal engagement with clients.”
Isha Makhani
“I had the greatest degree of confidence in the Zappcode Academy’s Digital Marketing Institute in Nagpur, both in terms of quality of content and their global certification standard, which we could apply across all our markets.”
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