Digital Marketing

Enhance your Digital Marketing skills by joining Zappcode Academy’s Advance digital marketing cource with Placement at Affordable price.

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    The All-Encompassing Power of Digital Marketing

    In today’s digital age, consumers have embraced online channels for research, communication, and of course, shopping. This shift in behavior demands a marketing strategy that meets them where they are. Enter digital marketing: a multifaceted approach that utilizes the power of the internet to connect with your target audience, promote your brand, and ultimately drive sales.

    Digital marketing encompasses a broad range of tactics, from crafting engaging social media content to optimizing your website for search engines. It allows you to target specific demographics with laser focus, ensuring your message reaches the most receptive audience. This targeted approach combined with the ability to measure results in real-time makes digital marketing a powerful tool for businesses of all sizes.

    Whether you’re a well-established brand or a budding entrepreneur, digital marketing offers a cost-effective and measurable way to achieve your marketing goals. By implementing a strategic digital marketing plan, you can build brand awareness, generate leads, nurture customer relationships, and ultimately convert interest into sales.

    Digital Marketing Courses

    Website Design & Planning

    Crafting user-friendly websites that visually engage and guide visitors towards achieving your goals.

    Search Engine Optimization

    Optimizing websites to rank higher in search results, driving organic traffic from potential customers.


    Targeted online advertising where you only pay when someone clicks on your ad, reaching a specific audience.

    Social Media Marketing

    Leveraging social media platforms to connect with your audience, build brand awareness, and drive traffic.

    Content Marketing

    Creating and sharing valuable content (blogs, articles, videos) to attract and engage your target audience.

    Email Marketing

    Building email lists and sending targeted messages to nurture leads, promote products, and build customer relationships.

    Highlights of Zappcode Academy

    Limited Students Batch

    Personalised Attention

    Highly Qualified Teachers

    Flexible Batch Timings

    Interactive Learning

    Live Projects

    Career Support

    Job Oriented Training

    Why a Digital Marketing Course?

    Build a Solid Foundation

    Gain a comprehensive understanding of core digital marketing courses with concepts like SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media marketing, content marketing, email marketing, and analytics.

    Develop Practical Skills

    Learn through hands-on exercises and case studies, applying your knowledge to real-world scenarios. Many courses offer opportunities to build a digital marketing portfolio – a valuable asset when searching for jobs or freelance opportunities.

    Boost Your Employability

    New-age digital skills are highly sought after by businesses of all sizes. Having a digital marketing course on your resume demonstrates your understanding of the field and makes you a more attractive candidate.

    Increase your Business Acumen

    Whether you're an entrepreneur or aspiring to manage marketing efforts, a digital marketing course can provide valuable insights into customer behavior, online brand building, and driving conversions.

    Get 100% Job Assistance by enrolling in Certified Digital Marketing Training Course

    Job Assistance

    30+ Companies Tie-ups

    Placement Initiative for our Students

    Zappcode Academy's Job Assistance Program

    equips students with the skills and confidence to succeed in digital marketing interviews. They provide Interview preparation Guidance on interview techniques, common questions, and how to showcase your digital marketing knowledge.

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      Our Students Placed and Working with Companies


      Master Digital Marketing Tools

      Digital Marketing Course Curriculam

      Our Curriculum Program Covers Basic To Advance Level Content on Digital Marketing

      1. Digital Marketing Overview

      • Digital Marketing Introduction
      • Digital Marketing Vs Traditional Marketing
      • Digital Marketing Channels
      • Digital Marketing Scope & Career

      2. AI In Digital Marketing & Tools

      Introduction To AI In Digital Marketing
      – Understand What Is AI In Digital Marketing
      – Benefit Of Using AI In Digital Marketing
      – Overview Of Top Trending Popular AI Tools In Digital Marketing

      – Chatgpt
      – Copy.Ai
      – Rytr
      – Midjourney
      – Captions

      3. Blog Creation

      • Understanding Blog & Post
      • Introduction To Blogger.Com
      • Creating Post & Pages
      • Customizing Theme & Setting

      4. Business Website Creation

      • Introduction To Domain & Hosting
      • Introduction To WordPress
      • Installing Themes
      • Installing Plugins
      • Creating & Designing Web Pages
      • Using Elementor (Page Builder)

      5. E-Commerce Creation

      • Understanding E-Commerce
      • Installing Woo – Commerce
      • Product Listing
      • Store Setup Setting

      6. Graphic Creation

      • Introduction To Canva
      • Creating Logo
      • Creating Social Media Post

      7. Video Creation

      • Introduction To Powtoon
      • Creating Animated Video
      • Creating Presentation Video

      8. Reels Mastery Program

      Introduction To Instagram Reels
      How To Create Engaging Reels Content
      Techniques To Create And Shoot Reels
      Matching-Up With Trending Audio & Music
      Understanding & Applying Latest Trends & Challenges
      How To Grow Audience With Reels

      9. Search Engine Fundamental

      • What Is Search Engine
      • Top Search Engines
      • How Search Engine Works

      10. Introduction To SEO

      • What Is SEO
      • Types Of SEO

      11. On Page SEO

      • What Are Meta Tags & Importance
      • Meta Title
      • Meta Description
      • Meta Keywords
      • URL Optimization
      • Content Optimization
      • Keywords / Keywords Density
      • Bold / Italic / Underline
      • Heading 1 To 6
      • Anchor Text
      • Page Load Time Optimization
      • Image Optimization
      • Favicon

      12. Off Page SEO

      • What Are Backlinks & Its Importance
      • Precautions To Create Backlinks
      • Domain & Page Authority
      • Do Follow & No Follow
      • Keyword In Anchor Text
      • Where & How To Create Backlinks
      • Business Directory Sites
      • Social Book Marketing Sites
      • Video Submission Sites
      • PPT Submission Sites
      • Image Submission Sites
      • Blog Commenting
      • Guest Posting
      • Web 2.0

      13. Technical SEO

      • What Is Sitemap & Importance
      • What Is Robots.Txt & Importance
      • What Is SSL & Importance
      • What Is Schema & Importance
      • What Is AMP & Importance
      • 404 Error
      • 301 / 302 Redirection
      • Canonical Tag

      14. Local SEO

      • Local SEO Introduction
      • Local SEO Ranking Factors
      • Google My Business Setup

      15. Video Optimization

      • Video Optimization Introduction
      • Video Ranking Factors
      • Youtube Studio Video Setup

      16. Keyword Research

      When selecting a course, consider your learning style, time commitment, budget, desired learning outcomes, instructor credibility, and student reviews. Additionally, determine if earning a certification is important and choose a course aligned with that goal.

      17. Google Algorithm

      • What Is Google Algorithm
      • Impacts Of Google Algorithm
      • Panda
      • Penguin
      • Hummingbird
      • Google Mobile-Friendly Update
      • Pigeon
      • SandBox
      • Google RankBrain
      • Google Possum
      • Google Fred

      18. SEO Techniques

      • White Hat SEO Techniques
      • BlackHat SEO Techniques
      • Gray Hat SEO Techniques

      19. Content Keyword Mapping

      Writing SEO Friendly Content
      Focus Keyword Research
      LSI Keywords
      Highlight Keywords
      Content Structures
      Type Of SEO Content

      How To Find Website’s To Create Links

      Creating Backlinks Practically For Website

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      What Students say about us

      Frequently Asked Questions

      Why is digital marketing important?

      In today’s digital age, consumers spend significant time online. Digital marketing allows businesses to reach their target audience directly through the channels they frequent. This offers a more targeted and cost-effective approach compared to traditional marketing methods.

      What are the plus points of using digital marketing?

      Digital marketing offers a multitude of benefits, including:

      • Increased brand awareness
      • Reaching a wider target audience
      • Driving targeted traffic to your website
      • Improved customer engagement
      • Generating leads and sales
      • Measuring results and campaign effectiveness
      Do I need a digital marketing course?

      Whether or not you need a digital marketing course depends on your existing knowledge and goals. If you’re a beginner or looking to acquire specific skills, a course can equip you with the necessary expertise. However, even experienced marketers can benefit from courses that delve into the latest trends and advanced strategies.

      What is the price of a digital marketing course?

      Costs can vary considerably depending on the format, duration, and institution offering the course. Online courses generally range from free to a few hundred dollars, while boot camps can be several thousand dollars.

      What are the different types of digital marketing courses available?

      Digital marketing courses come in various formats, including online courses, boot camps, workshops, and certification courses. They can also specialize in specific digital marketing areas like SEO, social media marketing, or content marketing.

      What factors should I consider when choosing a digital marketing course?

      When selecting a course, consider your learning style, time commitment, budget, desired learning outcomes, instructor credibility, and student reviews. Additionally, determine if earning a certification is important and choose a course aligned with that goal.

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