AI in Digital Marketing Courses

5 Months

Overview

Artificial Intelligence (AI) is transforming the digital marketing world. At Zappcode Academy, our AI in Digital Marketing Courses are designed to help students and professionals gain in-demand skills that merge creativity with data-driven automation.

This offline course offers in-depth training on how AI tools are revolutionizing SEO, content creation, social media management, PPC campaigns, customer segmentation, and more. With hands-on practice and real-time projects, you’ll learn how to apply AI-powered marketing strategies that drive measurable results.

Whether you’re a digital marketer, business owner, or fresher aiming to break into marketing, this course will equip you with future-ready skills to stay ahead in the AI-driven world.

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    What You’ll Learn in This AI in Digital Marketing Courses

    After completing the AI in Digital Marketing Course, you’ll be able to:

    1

    Understand core AI and machine learning concepts in marketing

    2

    Use AI for automating digital marketing tasks

    3

    Generate content and creatives with AI tools

    4

    Analyze and predict customer behavior

    5

    Design and optimize paid ad campaigns using AI

    6

    Build intelligent workflows for email & social media

    7

    Improve lead generation, retention, and conversions

    This course is ideal for those who want to master future-ready marketing skills.

    Course Syllabus

    Our AI in Digital Marketing Course covers both foundational concepts and advanced strategies:

    Module 1

    Introduction to AI in Marketing

    • What is AI and how it’s used in digital marketing
    • Role of machine learning in marketing decisions
    • Evolution from traditional to AI-powered strategies

    Module 2

    AI Tools for Marketing Automation

    • Overview of top AI marketing tools: Jasper, ChatGPT, Canva AI
    • Using AI for email campaigns, chatbots, and social media posts
    • CRM integration and customer behavior analysis

    Module 3

    AI in SEO and Content Marketing

    • Content generation using NLP
    • Predictive keyword research
    • On-page and off-page SEO automation
    • SERP analysis with AI tools

    Module 4

    Data Analytics & Campaign Optimization

    • Using AI for tracking user behavior
    • Google Analytics + AI dashboards
    • Campaign A/B testing with AI tools
    • ROI optimization and budget planning

    Module 5

    AI in Social Media & Paid Advertising

    • Ad copy optimization
    • Predictive targeting & dynamic ads
    • Social listening with AI
    • AI-based media planning

    Module 6

    Final Project + Assessment

    • Real-time marketing project using AI tools
    • Strategy development and automation plan
    • Final evaluation and feedback

    Tools & Technologies You’ll Learn

    You’ll learn how to use leading AI tools in digital marketing including:

    ChatGPT / Jasper

    for content creation

    Surfer SEO / Frase.io

    for AI-driven SEO optimization

    Canva AI / Adobe Firefly

    for creative assets

    Zapier

    for workflow automation

    HubSpot / Zoho CRM

    for AI-powered customer engagement

    Google Analytics + Looker Studio

    for performance tracking

    These tools help marketers automate routine tasks, generate insights, and boost performance with minimal manual effort.

    Instructor Profile – Learn from Seasoned Industry Experts

    Course

    Rashmi M. Joshi

    Co-Founder & Lead Technical Trainer, Zappcode Academy

    Rashmi M. Joshi is a seasoned digital marketing expert with over 8 years of industry experience, specializing in performance marketing, SEO, and AI-powered campaign strategies. She has successfully managed digital campaigns across e-commerce, healthcare, and education sectors using advanced tools like ChatGPT, Jasper, Google Analytics, SEMrush, and HubSpot. Rashmi holds multiple certifications in Digital Marketing, Google Ads, and AI Marketing Tools. With a strong background in both technical and creative marketing, she bridges the gap between traditional marketing and emerging AI trends. At Zappcode Academy, she brings a passion for teaching and mentoring. Her training style is hands-on, interactive, and focused on real-world application—ensuring students not only learn concepts but are job-ready.

    Technologies she works with:

    Python

    Jupyter Notebook

    Google Colab

    SQL

    Git & GitHub

    Verified Achievement

    At Zappcode Academy, every course you complete comes with a professionally designed certificate, recognized and respected by employers and industry professionals.
    Show off your skills on your resume and LinkedIn
    Validate your learning with proof of achievement
    Boost your chances for job opportunities and promotions

    Frequently Asked Questions (FAQs)

    Who can take this course?

    Anyone interested in digital marketing, including freshers, business owners, and marketing professionals.

    Is the course online or offline?

    This course is offered offline only at our Nagpur institute for hands-on training.

    Do I need any prior experience?

    Basic knowledge of digital marketing is helpful, but not mandatory.

    Do you provide certification?

    Yes, students receive a Zappcode Academy Certificate upon course completion.

    Will I work on live projects?

    Yes! You’ll implement what you learn using AI tools in real-world marketing scenarios.

    What kind of job roles can I apply for after this course?

    You can apply for roles such as:

    • AI Marketing Executive
    • Digital Marketing Analyst
    • Content Strategist
    • SEO & Automation Specialist
    • Campaign Optimization Manager
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