AI in Digital Marketing Courses
5 Months
- Expert Trainer
- Affordable Fees
- Placement Opportunities
- Hands on Training
- Flexible Timings
- Industry Based Training
Overview
Artificial Intelligence (AI) is transforming the digital marketing world. At Zappcode Academy, our AI in Digital Marketing Courses are designed to help students and professionals gain in-demand skills that merge creativity with data-driven automation.
This offline course offers in-depth training on how AI tools are revolutionizing SEO, content creation, social media management, PPC campaigns, customer segmentation, and more. With hands-on practice and real-time projects, you’ll learn how to apply AI-powered marketing strategies that drive measurable results.
Whether you’re a digital marketer, business owner, or fresher aiming to break into marketing, this course will equip you with future-ready skills to stay ahead in the AI-driven world.
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What You’ll Learn in This AI in Digital Marketing Courses
After completing the AI in Digital Marketing Course, you’ll be able to:
1
Understand core AI and machine learning concepts in marketing
2
Use AI for automating digital marketing tasks
3
Generate content and creatives with AI tools
4
Analyze and predict customer behavior
5
Design and optimize paid ad campaigns using AI
6
Build intelligent workflows for email & social media
7
Improve lead generation, retention, and conversions
This course is ideal for those who want to master future-ready marketing skills.
Course Syllabus
Our AI in Digital Marketing Course covers both foundational concepts and advanced strategies:
Module 1
Introduction to AI in Marketing
- What is AI and how it’s used in digital marketing
- Role of machine learning in marketing decisions
- Evolution from traditional to AI-powered strategies
Module 2
AI Tools for Marketing Automation
- Overview of top AI marketing tools: Jasper, ChatGPT, Canva AI
- Using AI for email campaigns, chatbots, and social media posts
- CRM integration and customer behavior analysis
Module 3
AI in SEO and Content Marketing
- Content generation using NLP
- Predictive keyword research
- On-page and off-page SEO automation
- SERP analysis with AI tools
Module 4
Data Analytics & Campaign Optimization
- Using AI for tracking user behavior
- Google Analytics + AI dashboards
- Campaign A/B testing with AI tools
- ROI optimization and budget planning
Module 5
AI in Social Media & Paid Advertising
- Ad copy optimization
- Predictive targeting & dynamic ads
- Social listening with AI
- AI-based media planning
Module 6
Final Project + Assessment
- Real-time marketing project using AI tools
- Strategy development and automation plan
- Final evaluation and feedback
Tools & Technologies You’ll Learn
You’ll learn how to use leading AI tools in digital marketing including:
ChatGPT / Jasper
for content creation
Surfer SEO / Frase.io
for AI-driven SEO optimization
Canva AI / Adobe Firefly
for creative assets
Zapier
for workflow automation
HubSpot / Zoho CRM
for AI-powered customer engagement
Google Analytics + Looker Studio
for performance tracking
These tools help marketers automate routine tasks, generate insights, and boost performance with minimal manual effort.
Instructor Profile – Learn from Seasoned Industry Experts

Rashmi M. Joshi
Co-Founder & Lead Technical Trainer, Zappcode Academy
Rashmi M. Joshi is a seasoned digital marketing expert with over 8 years of industry experience, specializing in performance marketing, SEO, and AI-powered campaign strategies. She has successfully managed digital campaigns across e-commerce, healthcare, and education sectors using advanced tools like ChatGPT, Jasper, Google Analytics, SEMrush, and HubSpot.
Rashmi holds multiple certifications in Digital Marketing, Google Ads, and AI Marketing Tools. With a strong background in both technical and creative marketing, she bridges the gap between traditional marketing and emerging AI trends.
At Zappcode Academy, she brings a passion for teaching and mentoring. Her training style is hands-on, interactive, and focused on real-world application—ensuring students not only learn concepts but are job-ready.
Technologies she works with:
Python
Jupyter Notebook
Google Colab
SQL
Git & GitHub
Verified Achievement
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Frequently Asked Questions (FAQs)
Anyone interested in digital marketing, including freshers, business owners, and marketing professionals.
This course is offered offline only at our Nagpur institute for hands-on training.
Basic knowledge of digital marketing is helpful, but not mandatory.
Yes, students receive a Zappcode Academy Certificate upon course completion.
Yes! You’ll implement what you learn using AI tools in real-world marketing scenarios.
You can apply for roles such as:
- AI Marketing Executive
- Digital Marketing Analyst
- Content Strategist
- SEO & Automation Specialist
- Campaign Optimization Manager